How to Buy Sexy Lingerie for Your Partner

There’s no better gift than buying lingerie for your girlfriend, wife, or partner. Whether you’re hoping to surprise her with some stunning Valentine’s Day lingerie, or want to treat her to a birthday, anniversary, or any-day surprise, lingerie can be a fun and flirty gift that you’ll both enjoy. If you’re looking to turn the heat up on any occasion with an intimate and personal gift that will make her feel sexy—it’s lingerie all the way.

Purchasing lingerie for a partner can be tricky. With so many sizes, colors, and styles to choose from—it can be hard to know where to start. Luckily, the pros at Frederick’s have gathered our best tips and tricks for finding lingerie she’ll want to wear every day. Ready for an unforgettable evening? Let’s dive in. 



When it comes to finding the perfect gift for V-Day, you can’t go wrong by starting in the Frederick's Love Shop. We’ve compiled our sexiest, most romantic pieces into a one-stop romance shop. From racy red crotchless panties to light and lacy lingerie sets, these pieces are sure to turn up the heat.  


Our collection of ultra-sexy lingerie is just that. Designed with play in mind, these pieces are the ultimate in interactive intimates. From open-cup bras, backless cuts, crotchless panties, and easy-off ensembles—these styles are designed to be taken off. Ultra-sexy lingerie is always great for extra-romantic occasions like V-Day and anniversaries. 


Want to add a playful something extra to your lingerie gift? Explore some of our most giftable treasures in one convenient spot. These ready-to-give delights include naughty accessories like crotchless thongs, clamps, and pasties. 


check her taste in clothing

What your partner wears every day is a great indicator of her style! Is she all about over-the-top, glamorous looks? Is she a bit dark and edgy? Maybe she’s extra-girly and feminine.

For our girly girls, you can’t go wrong with lace, pastels, and flowy cuts. Consider a lace babydoll and matching robe! Plus, anything with floral lace is sure to make her smile. You can check out our most romantic lacy styles here:

For the badass babes, go for anything sheer, mesh, or a bit more form-fitting—think corsets, tight teddies, and stockings. Strappy and structured silhouettes will rock her world. If you’re buying something lace, consider moodier colors like black and red.

Matching her lingerie style to her everyday style is a surefire way to find pieces that suit her vibe. 

look at her current lingerie style

Does your lover rock racy red lingerie or is she into lacy pastels? Does she go for matching bra and panty sets or one pieces like teddies and bodystockings? Looking for a variation of something she already likes and wears may point you in the right direction. 

when in doubt, go for black

Our most popular lingerie color, black lace is flattering on every figure and always a sexy yet classy choice.


This is the cause of stress for many when shopping for a partner. Buy a size too small and she may be uncomfortable, too big, and her gorgeous form will be hidden. Thankfully, there are easy ways to find your partner’s lingerie size

The first thing you need to know is that there are a couple of different measurements involved when buying lingerie.

When it comes to women’s lingerie there are cup sizes, underbust measurements, waist, hip, and bottom sizes.

check her current lingerie

Check her bra for size details. A bra is made up of 2 measurements: a band and a cup size. You’ll need to know both for a successful purchase. You should see two numbers and 1-3 letters (e.g. 32A, 36DD, 42DDD). The number indicates the measurement in inches of her underbust and the letter gives the size of the cup.

Plus, different brands tend to have slightly different sizing, so shopping at the stores she loves is another way to ensure a proper fit. Don’t be afraid to do a little digging to find her size. Nothing kills an intimate evening like ill-fitting lingerie.

check her clothing

The same process of checking her current bras can be applied to other lingerie items such as panties, teddies, and chemises by establishing what size tops and bottoms she typically wears. These sizes differ from bras and will typically range from Small – 4X.

If she doesn't have any lingerie, you can check out her numeric dress or pant size (0, 4, 6, etc.) or waist size and convert it to a Small–4X using our size chart.

ask her friends

Her girls will always steer you in the right direction. Score points with your partner and her besties by letting them know you’re on the hunt for lingerie and need a helping hand. Who knows, maybe they’ll have helpful suggestions on what to buy, too! 

use the size guide

Happen to know her measurements or want to cross-check the brand you are buying with her existing pieces? Our size guide can be a big help. Check out our handy size guides as a great reference tool to get you started. 

ask her

Want to play it safe? Ask her! Asking for her size won’t ruin the element of surprise, and it will get her excited for a mysterious new gift. The sense of anticipation can be exciting for the two of you. Plus, you eliminate the awkwardness of purchasing the wrong size. 

Take it slow

When it comes to buying lingerie for your partner, don't rush! It takes a bit of prep (understanding her size and tastes) and time to look around to find a gift she’ll love. Take your time browsing and you’ll feel more confident in your purchase.

choosing the right type of lingerie

Once you’ve done your homework and understand how to buy lingerie for your partner that fits perfectly and is guaranteed to please, then the fun begins. But where to start when there are so many delicious styles of lingerie to choose from? Here’s a breakdown of some great options to set you on the right path: 

lingerie sets

Double the lingerie, double the fun. A matching lingerie set is a bra and underwear set that’s delightful when worn together. You’ll need to know her size but prepare to be rewarded for your due diligence.

Bras and panties are sexy on their own, but why not complete the look with stockings, a garter belt, or a robe for a hint of playful coverage?


One-piece wonders that bring the fun and are a great way to add something a little different to the mix. Teddies and bodysuits are flattering as they hug the figure and enhance the shape while offering support.

Teddies are not just flattering, but fun and sexy in any size. They are also super versatile and can be worn outside of the bedroom with her favorite pair of jeans.


No ordinary nightgown, babydolls are the mini dress made for the bedroom. Not as figure-hugging as chemises but perfect for those who want something sweet yet sexy. They’re perfect if your partner prefers something ultra-feminine and soft with a flirty edge.  


Form-fitting and flirty, chemises are charming and make a great gift. Try something elegant and feminine like the Rosalind Satin and Lace Chemise for a gift that’s sure to please and tease. For the diva in your life, consider something over-the-top and glamorous like our burlesque-inspired Ziggy Body Chain Chemise Dress

still unsure? shop for lingerie together

Asking her what she likes may just be the invitation she’s been waiting for. And you don’t even have to leave the bedroom. Browsing together or sending each other pictures of lingerie you’re thinking of buying her can be super erotic. Have a cozy night at home together choosing your favorites. 

remember, it's about her!

Yes, lingerie for your lover is a gift for you too, but focusing on your preferences over hers is sure to end badly. The more comfortable and confident she is in her new lingerie, the more enjoyment you’ll both get out of your carefully selected gift.

Practice makes perfect. The more you buy lingerie the more you’ll know her tastes and the more confident you’ll feel purchasing lingerie for those special occasions.

The right way to give her the gift of lingerie

You’ve made your selection and it’s arrived at your door. Don’t just hand it to her. Find a cute way to gift it to her, either in a box or a gift bag with a sweet card is a nice touch. Check out our Giftables shop for gifts that are sure to get you marks for perfect presentation.  

Give the gift of a good time with Fredericks

When shopping for your partner, the best gifts are ones you can enjoy together. Give her (and yourself) the gift of a steamy, unforgettable evening with Frederick’s lingerie. Not only will she feel spoiled, sexy, and grateful—but you’ll also get to enjoy the fruits of your labor.  Put your knowledge to the test and shop our entire lingerie range now. 

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