AUGUST AFFAIR

$25 BRAS

The summer fling your girls deserve.

LIMITED TIME ONLY

A pile of women's lingerie bras in bright pink and black, with one black lace bra partially visible on the left, set against a soft white fabric background.
A pile of multi-colored underwire bras in shades of red, pink, black, and beige, arranged on a bed of white satin fabric.

DARK DESIRES

AFTER HOURS ILARIA

Lustrous satin and crimson lace for nights they’ll replay in their head.

Two women in revealing black lace lingerie and thigh-high stockings pose in front of a blue curtain, with one kneeling holding a phone and the other reclining on a blue velvet chaise lounge.
A tattooed woman posing in a vintage-style room wearing a black lace lingerie set with red accents, sheer black thigh-high stockings, and red high heels, set against a backdrop of blue curtains and a blue lamp.

CURRENT OBSESSION

THE PUSH UP BRA EFFECT

Discover the bras that deliver that perfect lift trending on your feed.

Person holding pink bra and panties outdoors with greenery in the background
Person holding pink bra and panties outdoors with greenery in the background

HOT RIGHT NOW

COLOR BLOCKING LINGERIE

Two women wearing matching light blue and pink lingerie sets stand closely together outdoors, with their arms touching. The image is cropped to show only their bodies from neck to thighs.

THE GIFT SHOP

women wearing black lace lingerie laying on a table

BEST SELLER SPOTLIGHT

THE PANTY THAT KEEPS SELLING OUT

 3 women wearing satin underwear
Two people wearing different colored underwear on a plain background

WHO WE ARE

We perfected. Others recreate. As the original provocateur, Frederick’s of Hollywood introduced black lingerie, invented the push-up bra, and transformed confidence into statement style. Today, we’re still setting the tone with bold, seductive designs made to empower, elevate, and be seen.

THE PERFECT FIT

With our online size guide

EASY RETURNS

Within 30 days of the ship date

FREE DELIVERY

For U.S. orders $75+

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