Featured collection
RISING STAR
Swirls of satin and a sculpted silhouette make our Rising Star collection our most unique push-up yet. Starring: YOU
OUR FAVORITES
SHOW & TELL
Gifts for Her: Shop Sexy Selects with the Frederick's Gift Guide
Ready to unwrap your holiday fantasies? Find stunning & sultry gifts for her this holiday season from Frederick's of Hollywood. From cute and classic to...
6 Simple and Sexy Halloween Costumes
Looking for simple and sexy Halloween costumes? We've got the inspo you need.
The Lingerie Glossary: Your A-Z Guide to All Types of Lingerie, Panties, & Bras.
There are countless types of lingerie to suit every style, shape, mood, and desire. Explore Frederick's of Hollywood's Lingerie Glossary to get the intimate details...
Ultimate Guide to Women's Bra Styles
Bras are what we do best here at Frederick’s of Hollywood! Did you know our founder was the inventor of the original push-up bra? Bras...
The Garden of Dahlia
At the intersection of florals, desire, and lingerie lies a captivating world of sensuality and self-expression, perfectly embodied by Frederick’s of Hollywood. Like the delicate...
Life in Satin: Petra
Let's be real, Barbie is more than just a doll. She's an icon, a symbol of empowerment, and a timeless embodiment of femininity. And what...