The only thing hotter than a brand-new bra? A brand-new bra on sale. Don't miss out on eye-catching push-ups, classic bralettes, daring open-cups, and other signature styles.
On this website, we use cookies and similar tracking technologies, and allow our advertising partners to use such technologies, so we can, among other things, show you ads promoting Frederick's of Hollywood on other sites and services. These activities may be considered “sales,” “sharing,” or “targeted advertising” under certain privacy laws.
To opt out, slide the toggle below to “off” and then click “Confirm My Choices.” Note that you will need to renew this opt-out choice if you visit our website from another device or browser or if you clear your cookies. You can also opt out by visiting our website with a legally-recognized opt-out preference signal, such as the Global Privacy Control.
In addition to cookie-based ad targeting, we may disclose certain personal information, such as your email address and purchase information, to our affiliates, and advertising partners for marketing and advertising purposes. You may opt out of these disclosures by submitting this Opt-Out Form.
For more information about our privacy practices, please see our Privacy Policy.
