FIRST HEAT SPELL

40% OFF

200+ STYLES

Spark a slow burn romance

SHOP THE EVENT

LIMITED-TIME EVENT. PRICES AS MARKED.

AFTER-HOURS LACE

SUMMER NIGHTS. SHEER INTENTIONS.

Seductive for the bedroom.

Showstopping for the outside.

SHOP THE NEW COLLECTION

New Arrivals

SHOP ALL

OUR MOST-LOVED LEGACY

RISING STAR BRAS

The silhouette that started it all

SHOP NOW
Two women wearing nude satin lingerie and statement silver necklaces stand side by side, posing confidently indoors against a white wall with a black window and lamp in the background.

COLOR BLOCKING LINGERIE

SHOP NOW

NOW TRENDING: SECOND SKIN FABRIC

SHOP NOW
Two women in bright pink lingerie pose in a kitchen; one stands by the stove holding a bottle, while the other kneels on the counter beside a vase of white roses. Both have styled hair and dramatic makeup.

THE PERFECT PACK

Three’s never a crowd. Discover our best-selling panties, curated in sets designed to fit your mood, your moment, and your top drawer.

Shop Panty Packs

6/$40 PANTY DROP

Closeup on woman with red underwear and sheer thigh high stockings

2/$60 BRA BUNDLE

Close up of woman in red bra with black lace trim

10/$35 SALE PANTIES

Two people standing side by side, wearing matching black lace lingerie sets with garter straps. The photo is cropped to show their midsections and thighs. Background includes a glimpse of what appears to be warehouse shelving.

WHO WE ARE

We perfected. Others recreate. As the original provocateur, Frederick’s of Hollywood introduced black lingerie, invented the push-up bra, and transformed confidence into statement style. Today, we’re still setting the tone with bold, seductive designs made to empower, elevate, and be seen.

THE PERFECT FIT

With our online size guide

EASY RETURNS

Within 30 days of the ship date

FREE DELIVERY

For U.S. orders $75+

SHOP OUR INSTAGRAM