TOP DRAWER RESET

BUY 3 PANTIES GET 3 FREE

ELIGIBLE STYLES MARKED

Person wearing pink lingerie in a bathroom setting
Person wearing a bright pink fishnet outfit with red underwear.

JUST DROPPED: NEW LEGACY BRA

MEET THE STARLETTE

Person holding pink bra and panties outdoors with greenery in the background
woman holding pink bra over her face outside

HOT RIGHT NOW

BOLD COLOR CLASHING

Two women wearing matching light blue and pink lingerie sets stand closely together outdoors, with their arms touching. The image is cropped to show only their bodies from neck to thighs.

SO GOOD, YOU WEAR IT OUT

2 women in black lingerie

MOST LOVED

RISING STAR BRAS

The silhouette that started it all

Two women stand side by side wearing satin lingerie sets and statement necklaces with sparkling details. They have styled hair and bold makeup, posing against a softly lit background.
Two women wearing nude satin lingerie and statement silver necklaces stand side by side, posing confidently indoors against a white wall with a black window and lamp in the background.

WHO WE ARE

We perfected. Others recreate. As the original provocateur, Frederick’s of Hollywood introduced black lingerie, invented the push-up bra, and transformed confidence into statement style. Today, we’re still setting the tone with bold, seductive designs made to empower, elevate, and be seen.

THE PERFECT FIT

With our online size guide

EASY RETURNS

Within 30 days of the ship date

FREE DELIVERY

For U.S. orders $75+

SHOP OUR INSTAGRAM