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Two women in pastel bikinis, one mint green and one pink, stand posing in front of a lush green hedge. Both wear gold jewelry and have visible tattoos on their arms. Their faces are not fully visible in the image.
Two women standing side by side wearing pastel lingerie, one in light blue and one in pink. Both have visible tattoos on their arms and torsos. Their heads are not visible in the image.
AFTER-HOURS LACE

SUMMER NIGHTS. SHEER INTENTIONS.

Seductive for the bedroom.

Showstopping for the outside.

SHOP THE NEW COLLECTION

COLOR BLOCKING LINGERIE

Two women wearing matching light blue and pink lingerie sets stand closely together outdoors, with their arms touching. The image is cropped to show only their bodies from neck to thighs.

NOW TRENDING: SECOND SKIN FABRIC

Two women in bright pink lingerie pose in a kitchen; one stands by the stove holding a bottle, while the other kneels on the counter beside a vase of white roses. Both have styled hair and dramatic makeup.

THE PERFECT PACK

Three’s never a crowd. Discover our best-selling panties, curated in sets designed to fit your mood, your moment, and your top drawer.

OUR MOST-LOVED LEGACY

RISING STAR BRAS

The silhouette that started it all

Two women stand side by side wearing satin lingerie sets and statement necklaces with sparkling details. They have styled hair and bold makeup, posing against a softly lit background.
Two women wearing nude satin lingerie and statement silver necklaces stand side by side, posing confidently indoors against a white wall with a black window and lamp in the background.

WHO WE ARE

We perfected. Others recreate. As the original provocateur, Frederick’s of Hollywood introduced black lingerie, invented the push-up bra, and transformed confidence into statement style. Today, we’re still setting the tone with bold, seductive designs made to empower, elevate, and be seen.

THE PERFECT FIT

With our online size guide

EASY RETURNS

Within 30 days of the ship date

FREE DELIVERY

For U.S. orders $75+

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