THE ART OF SEDUCTION

LOOK SWEET. PLAY SEXY.

New in crimson reds and raspberry pinks. Ripe for the taking.

SHOP THE NEW COLLECTION
Two women wearing red and pink lingerie, red robes, and jewelry stand outdoors at night, smiling and holding cocktails. They appear festive and glamorous, with dramatic makeup and styled hair, surrounded by greenery.
Two women dressed in vibrant red and pink lingerie, stockings, and feathered robes laugh and pose outdoors at night. One holds a cocktail glass; both wear pearl necklaces and bold red lipstick. They appear to be celebrating.

New Arrivals

SHOP ALL

SPOTLIGHT ON BESTSELLERS

UPGRADE YOUR TOP DRAWER

The ones you'll reach for again and again

SHOP NOW
A woman with long blonde hair models a beige strapless bra and matching underwear, shown from the front, side, and back against a light gray background.
A blonde woman models a nude-colored bra and thong in three poses: full body from the front, close-up from the front with a side glance, and back view showing the bra clasp. The background is plain light gray.

NOW OPEN

THE BRIDAL SHOP

Say OH YES to lingerie

EXPLORE NOW
A woman wearing a white bridal veil, lace lingerie, gloves, and stockings is reclining on a bed with white bedding, posing confidently and looking at the camera.

NOW TRENDING: SECOND SKIN FABRIC

FEELS AS GOOD AS IT LOOKS

Melt into liquid satin. Smooth. Sculpting. Form flattering.

SHOP NOW
Two women in bright pink lingerie pose in a kitchen; one stands by the stove holding a bottle, while the other kneels on the counter beside a vase of white roses. Both have styled hair and dramatic makeup.

THE PERFECT PACK

Three’s never a crowd. Discover our best-selling panties, curated in sets designed to fit your mood, your moment, and your top drawer.

Shop Panty Packs

6/$40 PANTY DROP

Closeup on woman with red underwear and sheer thigh high stockings

2/$60 BRA BUNDLE

Close up of woman in red bra with black lace trim

10/$35 SALE PANTIES

Two people standing side by side, wearing matching black lace lingerie sets with garter straps. The photo is cropped to show their midsections and thighs. Background includes a glimpse of what appears to be warehouse shelving.

WHO WE ARE

We perfected. Others recreate. As the original provocateur, Frederick’s of Hollywood introduced black lingerie, invented the push-up bra, and transformed confidence into statement style. Today, we’re still setting the tone with bold, seductive designs made to empower, elevate, and be seen.

SHOP BY CATEGORY

Shop All Ultra-Sexy Lingerie
Shop All Best Sellers
Shop All Matching Sets
Shop All Shoes
SHOP ALL FRAGRANCE

THE PERFECT FIT

With our online size guide

EASY RETURNS

Within 30 days of the ship date

FREE DELIVERY

For U.S. orders $75+

SHOP OUR INSTAGRAM