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FREDERICK'S OF HOLLYWOOD
LIVE YOUR FANTASY
"PIN IT TO WIN IT" CONTEST

OFFICIAL RULES

NO PURCHASE OR PAYMENT REQUIRED TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

These Official Rules govern the Frederick's of Hollywood "Live Your Fantasy" Pin It to Win It Contest (the "Contest") offered by Frederick's of Hollywood, Inc. ("Sponsor"). The Contest begins at 12:01 a.m. Pacific Time ("PT") on Wednesday, October 2, 2013 and ends at 11:59 a.m. (PT) on Tuesday, October 8, 2013 (the "Contest Period").

HOW TO ENTER: To enter, you must be a member of Pinterest. To become a member of Pinterest, visit www.pinterest.com to request membership. Membership to Pinterest is free. To enter the Contest, go to www.pinterest.com/fredofhollywood/ and follow us. After you follow us, create your own "#LiveYourFantasy" board and pin at least three (3) images from Frederick's of Hollywood's "#LiveYourFantasy" board (www.pinterest.com/fredofhollywood/live-your-fantasy) along with any other images that you believe express your masquerade fantasy. Be sure to tag all pins with #liveyourfantasy.

ENTRIES: Limit of one (1) entry per person during the Contest Period will be accepted. Subsequent attempts made by the same individual to submit multiple entries by using multiple or false contact information or otherwise will be disqualified. Entries generated by a script, computer programs, macro, programmed, robotic or other automated means are void and will be disqualified. Entries that are in excess of the stated limits, incomplete, illegible, corrupted, damaged, destroyed, forged, false, lost, late or misdirected, deceptive or otherwise not in compliance with the Official Rules will be disqualified from the Contest, at Sponsor's sole and absolute discretion. All materials submitted become the property of Sponsor and will not be returned. The Website's database clock will be the official timekeeper for this Contest.

ELIGIBILITY: The Contest is open only to legal residents of the United States who are 18 years of age or older at the time of entry. Employees of Frederick's of Hollywood and their immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible to participate in the Contest. The Contest is governed by the laws of the United States and is subject to all applicable federal, state and local laws and regulations. No purchase is necessary or required to enter or win the Contest. This Contest is void where prohibited by law.

WINNER SELECTION: All eligible entries received during the Contest Period will be judged based on creativity, positive representation of brand message, composition and style of expertise of the board submitted. The winner selection process will be conducted as follows: (1) An initial screening of all eligible boards will be conducted by the Frederick's of Hollywood Marketing team to determine the top 15 boards received and (2) a select committee of Frederick's of Hollywood management will choose five (5) potential winners from the top 15 boards. By participating in the Contest, entrant certifies that his/her entry is original, has not been previously published or won any award, and does not contain any material that would violate or infringe upon the rights of any third party, including copyrights, trademarks or rights or privacy or publicity. Sponsor reserves the right in its sole and unfettered discretion to disqualify any entry that it believes contains obscene, offensive or inappropriate content, that does not comply with these official rules or that is not consistent with the spirit or theme of the Contest. The decision of the Sponsor and judges is final and binding on all matters relating to the Contest.

The odds of winning will be determined by the number of eligible entries received.

PRIZES: Five (5) winners will each receive a $50 Frederick's of Hollywood Gift Card. Prizes will be sent by regular mail to the physical address provided by the entrant. Prizes are not transferable or substitutable for any other prize except by Sponsor, in which case a prize of equal or greater value will be substituted. Any and all prize-related taxes, fees and other expenses, including any and all federal, state and local taxes, are the sole responsibility of the winners. Certain other restrictions may apply. Limit of one (1) prize per person.

NOTIFICATION: Potential winners will be notified by Pinterest comment on or about October 9, 2013, and must respond via email address provided with contact information (including a valid email address and physical address). If a winner does not respond or provide a valid email and physical address within three (3) days after the first attempt by Sponsor to contact him/her, Sponsor may disqualify such person in its sole discretion. When a winner is disqualified, Sponsor may, but does not have to, select a new winner from among all remaining eligible entries in a commercially reasonably period.

RELEASE: By participating, entrants agree to these Official Rules. Entrants are solely responsible for their own actions and agree to hold harmless Sponsor and its respective parent, subsidiaries, divisions and related companies, together with and the respective officers, directors, employees, agents, successors, assigns and licensees of each of them (collectively the "Released Parties") from any liability for losses, damages or injuries arising in connection with their participation in the Contest or the award or use of a prize.

PUBLICITY: Acceptance of a prize constitutes consent to Sponsor's use of winner's name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, (including but not limited to internet and television broadcast) without further consent or compensation except where prohibited.

GENERAL CONDITIONS: Sponsor and each of its affiliates, subsidiaries, parent corporations, and their respective officers, directors, shareholders, employees and agents, are not responsible for any incorrect or inaccurate entry information, theft, tampering, destruction, or unauthorized access to, or alteration of entries; any error, omission, interruption, defect or delay in operation or transmission of any Contest-related website; failure of any entry to be received by Sponsor due to technical problems or human error; printing or other errors. Sponsor reserves the right to modify, suspend or terminate the Contest in the event that it becomes necessary due to circumstances beyond Sponsor's control. In the event the Contest is terminated early, potential winners will be selected from all eligible entries received at the time of termination.

DISPUTES: In the event of a dispute as to any entry and/or the identity of a winner, the authorized account holder of the email address used to enter the Contest will be deemed to be the entrant and must comply with these Official Rules. The "authorized account holder" is the natural person assigned to an email address by an internet access provider, online service provider or the organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder. Except where prohibited, all entrants agree that any and all disputes, claims and causes of action arising out of, or connected with, the Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of California. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, an entrant's rights and obligations, or the rights and obligations of Frederick's shall be governed by the laws of the State of California, without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California.

ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE RELATED TO SPONSOR OR THE CONTEST OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM SUCH ENTRANT TO THE FULLEST EXTENT PERMITTED BY LAW.

PRIVACY: Handling of all entrant information, including e-mail addresses, will be consistent with Frederick's of Hollywood's Privacy Policy. See http://www.fredericks.com/on/demandware.store/Sites-FoH-Site/default/CustServ-PrivacyPolicy

WINNERS LIST: For the list of winners (available after October 16, 2013), please send a self-addressed, stamped envelope to: Frederick's of Hollywood, Inc., 6255 Sunset Blvd., 6th Floor, Hollywood, CA 90028, Attn: Online Content Manager.

SPONSOR: Frederick's of Hollywood, Inc., 6255 Sunset Blvd., 6th Floor, Hollywood, CA 90028