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LINGERIE LEGEND FREDERICK'S OF HOLLYWOOD TEAMS UP WITH STEP UP WOMEN'S NETWORK IN SUPPORT OF BREAST CANCER AWARENESS
Los Angeles, CA - October is National Breast Cancer Awareness Month and Frederick's of Hollywood is very pleased to support a cause so dear to the hearts of our customers. The lingerie legend will donate 20% of all sales beginning October 1st through October 31st from the stretch lace and satin chemise in the color rose to the Step Up Women's Network.
This new chemise, premiering in Frederick's Fall collection, is designed with a sophisticate-chic style to complement women of every shape and size. It is not only for an amazing cause but available at an amazing price. The Frederick's of Hollywood's National Breast Cancer Awareness Month chemise retails for $20 and is available through retail, catalog and online channels. To purchase online or for store locations please visit www.fredericks.com.
Step Up Women's Network is a nonprofit, membership organization dedicated to strengthening community resources for women and girls. Through hands-on community service, mentoring, and fundraising for women's health and critical issues, Step Up educates and activates members to ensure that women and girls have the tools they need to create a better future. Beneficiaries include USC Norris Comprehensive Cancer Center, and The Joan English Fund and the Young Survival Coalition. Learn more at www.stepupwomensnetwork.org.
For nearly 60 years, Frederick's of Hollywood has been the pioneer in innovative, alluring lingerie. Every time a woman in America puts on a piece of black lingerie, a push-up bra or a thong, she has Frederick's to thank. With more than 150 boutique stores nationwide, world-famous catalog and online shop, Frederick's has been recognized as one of the world's most well known brands. Visit www.fredericks.com.
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Frederick's of Hollywood Makes First-Ever Licensing Deal with Preeminent Hollywood Stylists Cristina Ehrlich and Estee Stanley
Lingerie innovator to partner with celebrity favorites on new-to-market product line
April 10, 2006 - HOLLYWOOD - Frederick's of Hollywood, the legendary lingerie company, has signed an exclusive licensing agreement with top celebrity stylists and designers, Cristina Ehrlich and Estee Stanley. The stylists will partner with Frederick's to create and introduce a line of specialty lingerie debuting in 4th Quarter of 2006. This licensing agreement marks a major milestone as the company's first collaborative venture in its 60-year history.
The initial collection will launch in late 2006 with subsequent collections to follow through 2008. The red-carpet inspired designs will feature a range of innovative, first-to-market styles that will change the way women dress for every occasion.
As premier celebrity stylists, Cristina Ehrlich and Estee Stanley dress many of Hollywood's brightest stars including Penelope Cruz, Demi Moore, Mandy Moore, Mary Kate and Ashley Olson, Jessica Biel and Eva Mendes. They are also the designers behind the clothing label, Miss Davenporte, which after debuting in Fall 2005, has fast become an editorial and celebrity favorite.
Frederick's of Hollywood CEO and President, Linda LoRe, commented, “Frederick's heritage is grounded in Hollywood and based on innovation. After reshaping the American lingerie market with our introduction of black lingerie, the padded bra, and the thong panty, we felt it was time to introduce a line that will once again change every woman's lingerie drawer." Continues LoRe, “Cristina and Estee, with their hands-on experience dressing Hollywood's leading ladies and collective eye for design, are the ideal partners for this venture."
This licensing agreement is a major milestone for the company. In its 60-year history, Frederick's has declined to participate in outside licensing agreements, keeping the design and production within the company for all of its channels of business - retail stores, internet and catalog. Yolanda Dunbar, SVP Marketing for Frederick's, comments, “All of the elements for this agreement were a perfect fit - the right partners, an exceptional idea for a line extension, and favorable timing. Put together, it is an opportunity we are very excited to pursue."
Further details about this collaborative line will be disclosed closer to the collection launch date.
About Frederick's of Hollywood
For nearly 60 years, Frederick's of Hollywood has been the leader in pioneering innovative, alluring lingerie. Every time a woman in America puts on a piece of black lingerie, a push-up bra or a thong, she has Frederick's to thank. With more than 150 boutique stores nationwide, world-famous catalog and online shop, Frederick's has been recognized as one of the world's most well-known brands. Visit www.fredericks.com.
About Cristina Ehrlich and Estee Stanley
Partners for five years, Ehrlich and Stanley have created a highly-successful business styling Hollywood's brightest and best-dressed stars, including Demi Moore, Mandy Moore, Jessica Biel, Penelope Cruz and Ashley and Mary Kate Olsen. Their collaborative efforts have yielded some of the most memorable red-carpet and editorial looks. Maintaining a philosophy that eschews of-the-moment trends and embraces the chic and classic, the pair have created a cult following among Hollywood and editors, alike. Their successful styling work has evolved into the development of their own fashion line, Miss Davenporte, which debuted Fall 2005.
About Margaret Maldonado Agency
Founded in 1999, the Margaret Maldonado Agency (MMA) has become the preeminent artists agency, representing fashion stylists, photographers, makeup and hair and set stylists. With the best talent in the business, MMA work ranges from creating unforgettable red-carpet looks, making up the world's most famous faces, designing runway collections in collaboration with celebrity clients. MMA is the licensing agent on behalf of Estee Stanley and Cristina Ehrlich for the Frederick's of Hollywood agreement.
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FREDERICK'S OF HOLLYWOOD PRESENTS THE NEWEST EVOLUTION IN LINGERIE WITH THE DEBUT OF ITS RED-CARPET READY "PREMIERE LINE"
Developed by Top Celebrity Stylists Cristina Ehrlich and Estee Stanley,
Premiere Line is destined to change the way women shop and dress
July 19, 2006 - HOLLYWOOD - Established in 1946, Frederick's of Hollywood has long been the leading innovator of lingerie in America. From the introduction of black lingerie to the introduction of the push-up bra to the revolutionary thong panty, Frederick's has always been on the cutting-edge of design and development, introducing styles that shape fashion and the way women get dressed. Now, Frederick's introduces its latest milestone, “Premiere Line," the next evolution in shapewear.
To create Premiere Line, Frederick's collaborated with top-tier celebrity stylists Cristina Ehrlich and Estee Stanley. Ehrlich and Stanley's experience styling A-List clients such as Demi Moore, Mary Kate and Ashley Olsen, Eva Mendes, Mandy Moore and Jessica Biel, was the key factor in determining the styling tools that were really needed to get red-carpet ready.
"There are so many shapewear garments that clutter the stores and very few of them actually work," said Ehrlich. “With so many thin, clingy fabrics or difficult necklines in today's fashions, we found ourselves with bulky shapers or products that didn't leave a smooth enough silhouette under the garment. Estee and I often found ourselves creating shapewear items on-the-fly. We decided it was time to develop a line of shapewear products that really work."
Frederick's of Hollywood CEO and President, Linda LoRe, commented, “Frederick's heritage is grounded in Hollywood and based on innovation and the time was right to introduce a line that will once again change every woman's lingerie drawer." Continues LoRe, “Cristina and Estee, with their hands-on experience dressing Hollywood's leading ladies and collective eye for design, are incredible partners for this new line."
Premiere Line Styles
The Premiere Line is made up of two pre-filled kits that contain exclusive, new-to-market, shape solutions for top and bottom areas. In the Top Solutions Kit:
- Flex Body Bra: More evolution than revolution, the Flex Bra is comprised of two supple, paper-thin silicone cups that shape and lift for completely customized support. Accompanying support stretch bands provide additional cleavage and lift. When worn together, they create the appearance of a perfect traditional-fitting bra without the constraint of straps or exposed material under a tricky neckline. Near-weightless look and feel, the Flex Body Bra is perfect for small to large busted women, providing ideal support with a barely-there appearance. This is the New Wave in bra support.
- Silicone Gel Petals: Three pairs of multi-sized silicone breast covers that conceal nipple exposure under close-fitting and revealing tops. Their smooth circular shape virtually disappears beneath everything—even the sheerest of styles.
- Fashion Tape: A stylist must-have, double-sided fashion tape keeps fabric in just right the places. Premiere Line kits have multiple sizes as well as curved-shaped tape for hard-to-reach spots.
- Silicone Wash: The perfect solution for cleaning Premiere Line's silicone styles. All of the silicone-based styles love water - the more they are washed, the better the adhesive sticks to the skin.
In the Premiere Line Bottom Solutions Kit:
- Low-Rise Bicycle Short: A little TLC for your ABT (abs, butt and thighs)—the places you really want some tender loving care. The seamless bicycle short is a laser-cut, paper-thin shaping garment designed in the perfect length to conceal, firm and smooth your derriere and thighs.
- The Bottom Line Boy Short is a laser-cut, paper-thin boy short with discreet, smooth silicone strips that create and accentuate a rounded, full “bottom line." Wear it when you want a derriere that seems to defy gravity.
- Booty Boosters: Sometimes a girl just wants to add a little "oomph." Easily achieved with the Booty Boosters - self-adhesive silicone pads for your bottom.
- Pick Me Up Bands: a little something to push the tush right up. Special band with silicone grip pushes each cheek up and out for a rounded rear end that looks amazing in jeans, skirts and trousers. Attached laser-cut, paper-thin hose slims and smoothes thighs.
The Premiere Line is designed with a professional vision, but made practically for everywoman - from a red carpet queen to a bride to the jetsetter to the everyday diva - the kit is designed with all lifestyles in mind. The kit is designed to unfold and hang like a stylist's bag of tricks. Made of washable nylon, the bag folds up flat and with hangers on either end, the kit goes effortlessly from suitcase to closet rack. Now, women can pack for every occasion and know that their stylist secrets are ready to go in one kit. A great extra? Each kit has a small, removable mesh bag that fits right into every purse, perfect to take your fashion tapes and any style extras on every night out.
For Every Body -- The items in the Premiere Line kit are designed to fit every body size expertly. Too often, larger-busted women have not been able to wear silicone solutions like stick-on bras or tapes. Now, the Premiere Line fits D and DD cups perfectly. Items such as the Flex Body Bra and the Gel Petals come in C, D and DD so that women of every size can shop for any style without hesitation.
Customized Experience - Premiere Line comes in separately sold Top Solution and Bottom Solution kits. This means that a woman who is a D-cup with a smaller bottom can create a completely customized solution for her body. The kits are designed to snap together to create a single "smart" package.
Stylist Expertise at Your Fingertips - Too often, women are left shopping for shapewear by guesswork alone - there is little guidance in shapewear departments and even less once the product is taken home. Premiere Line offers women the expertise of Cristina and Estee in their homes with the included Style Cards. Each Style Card describes a kit component with guidance on "what to wear", insider tips on how to customize the look for your body or outfit and product care directions. The Style Cards are like having a personal stylist at your beck and call!
Each product in the Premiere Line is exclusive to Frederick's of Hollywood and is only available at Frederick's retail boutiques, catalog and online at www.fredericks.com.
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