FREDERICK'S OF HOLLYWOOD ROLLS OUT THE RED CARPET IN SAN DIEGO:
Lingerie Legend Opens Newest Location in Horton Plaza

San Diego, CA - Frederick’s of Hollywood is excited to announce further expansion of the brand in San Diego with the opening of its newest store location at Horton Plaza. The lingerie purveyor will roll out the red carpet and celebrate the grand opening with an event at the Horton location on Friday, April 11th from 6pm-9pm. Party goers will be given the celebrity treatment receiving VIP discounts, complimentary cocktails and a free gift. Horton Plaza is a well-rounded addition to the existing locations at the Mission Valley, Plaza Bonita, Plaza Camino Real and Parkway Plaza.

The company is poised for growth not only in the San Diego area but nationwide, intending to open a minimum of 50 new stores across the country over the next 24-36 months.  The store in Horton Plaza features a glamorous Modern Hollywood design with sexy accents of Frederick’s signature red and leopard print details. Product lines within the new location include Frederick’s well-known corset suite, pieces from the Frederick’s of Hollywood Seduction line, classically sexy foundations and special occasion lingerie.  

“The San Diego market is an important one for the Frederick’s of Hollywood brand as it is part of our Southern California roots,” states Senior Vice President of Brand and Direct Marketing Yolanda Dunbar.  “We are thrilled to bring a piece of Hollywood to our San Diego customers who will feel the excitement of the red carpet experience when they walk through our doors.”

About Frederick's of Hollywood

FREDERICK’S OF HOLLYWOOD has been recognized as one of the world’s most well known brands, with more than 135 specialty retail stores nationwide, a world-famous catalog and online shop at www.fredericks.com. By keeping an eye toward modern Hollywood as well as its own legendary history, FREDERICK’S OF HOLLYWOOD creates innovative, alluring lingerie that is coveted by its customers and celebrities alike.  With its exclusive product offerings including Seduction by Frederick’s of Hollywood, and the Hollywood Exxtreme Cleavage bra, FREDERICK’S OF HOLLYWOOD is the Original Sex Symbol™.