Frederick’s of Hollywood Reveals Sexy Sneak Peek of 2011 Swim Collection
Hollywood Sizzle By Frederick's of Hollywood. Pool. Party. Swim.™

HOLLYWOOD – (May 2010) – Frederick’s of Hollywood is excited to announce a sexy sneak peek of “Hollywood Sizzle by Frederick’s of Hollywood,” a new line of women’s swimwear set to launch next Summer 2011. The lingerie purveyor is revealing a small taste of the six sexiest, limited edition suits from the 2011 collection that will be available for purchase in the Frederick’s of Hollywood catalog, online at www.fredericks.com and at limited retail locations beginning in May 2010. The full collection of sultry swimwear will debut in July at the Miami Swim Show.

Retailing moderately from $88-$108, “Hollywood Sizzle” styles take inspiration from sexy lingerie looks that made the Frederick’s of Hollywood brand iconic. The collection offers pieces worthy of the hottest pool parties from LA to Vegas, from a deep plunging belted one-piece to a “Tinsel Town” bikini embellished with gold sequins, The line even boasts a one-of–a kind “I Do” bridal bikini and matching train sarong so brides-to-be can flaunt their status at poolside bachelorette parties from coast to coast.